CodeCrafts | From North-Star to Done: Closing the Strategy Gap

What is it and why join?

Bridge the Strategy-Execution Gap: Learn how leading product strategists at SQUER & GoStudent move beyond feature factories to deliver impactful products from boardroom to squad.
15 minutes, sharp key note: Experience a focused, fast-paced presentation packed with real-world examples, theory and actionable insights.
Develop solutions to real-world blockers: after they keynote, micro-groups of five dive into common obstacles like stale OKRs, sales-promised dates, metric mayhem, tech debt vs. roadmap and a lot more
Your input counts: everyone can share their ideas, best practices and personal frameworks for the challenges at hand
Leave with Concrete Takeaways: Expect a conversation-driven format — bring one pain point, leave with two-or-three tactics you can test next sprint including fresh angles on the Business → Product → Customer chain.

Who should join and how?

Designed for everyone driving product: Tailored for product leaders, engineering managers, agile coaches, and anyone driving product strategy.
Sign Up On-Site: Secure your spot for this insightful session by signing up at the conference day itself (first come, first served, limited seating).

Lukas Waldmüller

Director Business Development @ GoStudent
Lukas drives strategy and business development initiatives at GoStudent, one of the world's leading EdTech scale-ups. With a strong background in strategy consulting at Roland Berger, Lukas specializes in building global education solutions and enabling high-performing, customer-centric teams. He brings hands-on expertise in operational performance, product enablement, and organizational scaling. Lukas holds a Master's degree in Innovation and Technology Management from Università Bocconi and Rotterdam School of Management.

Julian Tandler

Principal Consultant - Product Management @ SQUER
Julian is a product transformation leader at SQUER, where he empowers teams and organizations to adopt product-centric ways of working that create lasting business impact. With a background in IT consulting and agile coaching across industries, Julian specializes in guiding cross-functional teams through complex change. Drawing from his academic roots in Information Systems, he champions modern product practices from strategy to delivery.